Insurance Company in Rockford IL | William King Insurance

Climb Every Mountain

It's not just a policy. It's personal.

The insurance market is vast and ever growing. With hundreds of companies and available products designed to help millions of people, status quo is no longer sufficient. No two clients have the same concerns, and no two clients should have the same, cookie-cutter protection solution.

Learn more

Our Services

We are Yosemite, an independent insurance agency in Madison, WI. We have more than 90 years of combined experience building personalized insurance coverage for individuals, families, and professionals. As an independent agency, we are not tied to proprietary products, nor are we limited to sell select policies. Instead, we have access to the top insurance companies in the market. We focus on finding the right policy, at the right price, that you both need and want.

Personalized

Helping you identify which products are right for you.

Business

Client-focused attention for every stage of your business and your career.

Estate

Manage your affairs during your lifetime and beyond.

The Future

Protect your family from life's unexpected events.

We're here for you!

Over the past 8 years, we have helped nearly 1,000 young professionals across 10 different states. We've helped people just like you explore their goals -- and in many cases, meet them.

Contact Us

Helpful content

Curated articles, videos, and more for a financially savvier you.

Insurance When You Marry After 40

If you’re getting married for the first time or remarrying after age 40, life insurance is a must for you and your spouse. Read on and learn about why life insurance is a crucial part of your estate strategy.

Learn More